We were tasked with creating a mailer for our accounts-based marketing team to help sales teams to get a meeting with various CFOs. The problem is that accounting and finance folks are like my memaw and papaw, “If it ain’t broke. Don’t fix it.”

To get their attention and assuage fears, we created guided visualizations on Spotify that helped them imagine their lives with Workday. This calming and reassuring experience started when a CFO received their Tranquil Transformations Kit in the mail.