When Fifth Third Bank came to us, they needed help with their rebrand. After digging into their company, what we uncovered was their unique approach to banking: asking questions to get to better answers for their customers. Fast forward through the entire creative process, and The Curious Bank is born. It allowed for some fun, attention-grabbing work—some humorous, some not-so-much. Whatever the tone, everything always came back to curiosity. The ads below were a small chunk of the initial brand push that spanned several teams.