This campaign was part of the rebranding we did to show how Norton doesn’t just protect your data. It protects the humanity behind the one’s digital life: the memories, the small moments, and the unflattering, endearing parts of ourselves we don’t realize are precious until they’re gone or in someone else’s hands.

We wrote hundreds of headlines for a campaign that had very OOH and print-heavy media buys, and it was a blast. Many lines were true stories, some with a little more creative flair than others.